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This Privacy Policy was last revised and is effective as of FEBRUARY 3, 2023.



For the purposes of the General Data Protection Regulation (the "GDPR"), Parkwood Entertainment LLC is a company established in the United States with a registered office at 1412 Broadway, New York, NY 10018, USA and we are the data controller in respect of the personal data processed in connection with the Services. 




Technical Usage Information

We collect certain technical information from you including by using cookies, pixels and beacons (see paragraph 4 (Do We Use Cookies And Related Technologies?) below) when you use our Services. This technical usage information consists of usage data, information on your general settings, referring/exit pages and URLs, your internet service provider, the type of browser you use, your operating system, platform types, the device type from which you access the relevant Services, device ID, IP address, the pages viewed and the time spent using the Services as well as the time and date of access and your other interactions with the Services ("Usage Information"). This information is sent to our third party analytics providers who provide us with information on how users use the Services. We separately allow third party analytics providers to collect your IP address so they can use it to infer general geolocation information. 

Information You Give Us

We collect personal data from you when you submit it or otherwise provide it to us, such as when you email us, sign up to our newsletter or when you make a purchase on our online store located on or through the Services, or otherwise interact with our Services. 

In order to receive certain of our Services, for example, to make a purchase on our online store, register for an account, we will collect your first name, last name (if provided), street address, billing address, telephone number, e-mail address, and/or billing information. 

To sign up for our newsletter, we will collect your name, e-mail address, country of residence, ZIP/post code and telephone number. 

When you make a purchase through our shop, your delivery address and payment details are provided to our third party e-commerce platform and PayPal to effect the transaction. 


As it is in our legitimate interests to be responsive to you and to ensure the proper functioning of the Services, we will use your information to:

provide the Services;

send you our Beyoncé newsletter where you have subscribed to this; 

send marketing text messaging and other similar communications;

advertise across Parkwood entities;

respond to your requests;

provide you with user support and improve customer service (your information helps us to more effectively respond to your customer service requests and support needs);

if you have opted in to marketing or purchased goods/services from us and we wish to market similar goods/services to you, we will use your information to send you electronic newsletters or to provide you with special offers or promotional and marketing materials, including to let you know about new products, services or upcoming events. If at any time you would like to unsubscribe from receiving future promotional email communications, we include detailed unsubscribe instructions at the bottom of each promotional email.  You can also unsubscribe by clicking the footer in marketing communication(s) we send; 

identify your Service preferences (e.g. language) so that you can customize your experience on the Services;

improve, diagnose, and support our Services (we continually strive to improve our Service offerings based on the information and feedback we receive about you), including by monitoring which features of the Services are used most to allow us to determine which features we need to focus on improving;

manage risk, or to detect, prevent, and/or remediate fraud or other potentially prohibited or illegal activities;

manage and protect our information technology infrastructure, enforce our terms of use and policies and comply with our legal and regulatory obligations;

serve adverts to you when you are using Facebook;

for internal business purposes; 

administer a contest, promotion, survey or other Services; 

for purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy;

provide customer support, including to resolve disputes and troubleshoot problems; and

contact you with regard to your use of the Services and, in our discretion, changes to the Services and/or the Services' policies. Note that these are strictly service related emails and you may not unsubscribe from these emails (which are not promotional in nature) if you wish to do so.


What is a cookie?

Cookies are small files of letters and numbers that are downloaded onto your computer or mobile or other handheld device when you access certain websites.  Cookies allow a website to recognize a user's device and help your browser navigate through the website by allowing you to log in automatically or remembering settings you selected during earlier visits (among other functions).  Cookies do not harm your computer.  If you would like to learn more about cookies in general you can visit 

Cookies help us to provide you with a good experience when you browse this website.  We do not use cookies to collect or record information such as your name, address or payment details.

Cookies and similar technologies will be set when you access and/or use our Services

We use the following cookies on our website:

Google Analytics

We use Google Analytics, which is a web analytics tool that helps us understand how users engage with the Services. Google Analytics collects the technical usage information set out above (see 2.1 (Technical Usage Information)). Like many services, Google Analytics uses first-party cookies to track user interactions, as in our case, where they are used to collect information about how users use our site. This information is used to compile reports and to help us improve our Services. The reports disclose website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page:  

Duration: 26 months

Google Doubleclick

We use Google Doubleclick, which is a web advertising tool that helps us gather information and understand how users engage with our Services and advertisements, and deliver advertisements. Google Doubleclick collects the technical usage information set out above (see 2.1 (Technical Usage Information)).

Google Doubleclick uses third-party cookies to track user interactions, as in our case, where they are used to collect information about how users use our site, and deliver advertisements accordingly. 

Duration: 24 months

How to Manage Cookies and Related Technologies

You can enable or disable cookies by changing your website browser settings to accept or reject cookies as required or by using the specific opt-out that we have provided in respect of Google Analytics (see above). How you do this will depend on the browser you use.  

If you are not happy with the way that we use cookies then you should disable cookies in accordance with your specific browser's capabilities, delete cookies once you have visited the Services using your browser's usage setting.

Please bear in mind that if cookies are not enabled on your computer, your activities may be restricted to viewing the Services (e.g., browsing the website) and you will not be able to experience all the functionality of the Services (e.g., add products to your shopping bag and buy them).

Do Not Track Signals

Your browser settings may also allow you to transmit a "Do Not Track" signal when you visit various websites. Like many websites, our Services are not designed to respond to "Do Not Track" signals received from browsers. To learn more about "Do Not Track" signals, you can visit


We do not sell, rent, lease, provide or otherwise disclose your personal data to third parties except as detailed in this Privacy Policy.

In using certain functions of the Services, you have the option to link to other accounts you may have which are operated on third party sites.  If you choose to do so, then we will share your pictures and other User Content (as defined in the Terms of Use) with such third party sites.

We share your personal data across Parkwood in order to provide and operate the Services.

We also share your personal data with third parties, as follows:

Cloud storage providers who provide us with third party storage and hosting;

Third party payment providers which collect payment for services we provide to you;

Our ecommerce platform which provides us with the platform for our online store;

A third party which manages all aspects of our shop, including distribution;

Third parties which assist us in managing our mailing list; 

IT service providers that support us in resolving IT issues; 

Analytics and search engine providers that assist us in the improvement and optimization of the Services; and

Other service providers who provide services either for us or on our behalf, such as shipping businesses and customer support

 There are also times when you provide information about yourself to us in areas of the Services that are managed or participated in by third parties. In such cases, the information may be used by us and by such third parties, each pursuant to its own policies.

Parkwood will also share your information with law enforcement agencies, public authorities or other organisations if legally required to do so, including to meet national security or law enforcement requirements, or if we have a good faith belief that such use is reasonably necessary to (i) comply with a legal obligation, process or request; (ii) enforce our terms and conditions and other agreements, including investigation of any potential violation thereof; (iii) detect, prevent or otherwise address security, fraud or technical issues; or (iv) protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law.

Parkwood will also disclose your Personal data to third parties in the event that we sell any business or assets, or is otherwise involved in a business transaction, in which case we will disclose your data to the prospective buyer of such business or assets; or if we or substantially all of our assets are acquired by a third party, in which case information held by us about our users will be one of the transferred assets. 


We maintain commercially reasonable standards of security and confidentiality. We also implement measures to limit information access to individuals who need to have such access to perform their responsibilities associated with our Services and the content on our Services. However, the Internet and communications and transactions cannot be guaranteed to be secure and it is possible that others may unlawfully intercept or access information, transmissions or communications to, from or within our Services. As such, we cannot guarantee the security of our Services, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet, and any information you transmit to Parkwood you do at your own risk. If you share your password or personal data with others, you are responsible for all actions taken in the name of your account.  


Residents in the U.S. 

In the preceding 12 months, we collected and (where indicated below) disclosed for a business purpose the following categories of personal data:

Identifiers, such as name, email address, and IP address. We've disclosed identifiers with service providers. 

Personal information categories listed in the California Customer Records statute, such as name, telephone number, address, credit card number, and other financial information. We've disclosed identifiers with service providers.

Commercial information, such as records of products or services purchased. We've disclosed identifiers with service providers.

Internet or other similar network activity, such as information regarding your interaction with the Services. We've disclosed identifiers with service providers, including analytics providers.

Geolocation data, such as IP address. We've disclosed identifiers with service providers, including analytics providers.

Inferences drawn from other personal information, such as your preferences.

The specific business or commercial purposes for which we collect your personal data and the categories of sources from which we collect your personal data are described in the section above, What Information Do We Collect and How Do We Use Your Information.

We disclosed personal data over the preceding 12 months for the following business or commercial purposes described in How Do We Use Your Information and Do We Disclose Any Information? 

We do not "sell" or "share" (as those terms are defined under the applicable law) personal data, nor have we done so in the preceding 12 months. Further, we do not have actual knowledge that we "sell" or "share" personal data of individuals under 16 years of age.


Depending on where you live, you may have some or all of the rights listed below in relation to information that we have collected about you. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. 

Right to Know. You have a right to request the following information about our collection, use and disclosure of your personal data: 

categories of personal data we have collected, disclosed for a business purpose, sold, or shared; 

categories of sources from which we collected personal data; 

the business or commercial purposes for collecting, selling, and/or sharing personal data; 

categories of third parties to whom the personal data was disclosed for a business purpose, sold, or shared; and 

specific pieces of personal data we have collected.  

Right to Delete. You have a right to request that we delete personal data we maintain about you. 

Right to Correct. You have a right to request that we correct inaccurate personal data we maintain about you. 

Right to Object to Targeted Advertising, Profiling, Sharing, or Selling. You have a right to opt-out of the processing of your information for the purposes of targeted advertising, the profiling of your information in furtherance of decisions that produce legal or similarly significant effects, and/or the "sharing" or "sale" of your information (as all such terms and concepts are defined under applicable law).  

Right to Limit Use and Disclosure of Sensitive Personal Data. You have a right to direct us to limit our use and/or disclosure of sensitive personal data to only what is necessary to perform the Services or provide the goods reasonably expected by an average resident. 

You may request to exercise any of these rights by contacting us using the information provided below.  We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address, government issued ID or date of birth, before providing a substantive response to the request. You may designate, in writing or through a power of attorney document, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. 

In addition, where applicable, we will provide you with more information about our appeal process. When you submit a request or launch an appeal, we will limit our collection of your information to only what is necessary to securely fulfil your request or process your appeal. We will not require you or your authorized agent to pay a fee for the verification of your request or appeal. 

Residents in the EU and UK

If you provide or submit your personal data to us, in certain circumstances we will provide you with the ability to review, update and/or delete your personal data.  Please note that if you ask us to delete your personal data, you may not be able to use all Services, in particular, our Services that require certain personal data in order to set up an account.  To update and/or delete the personal data you have on file with us, please send an email to 

Where the GDPR applies, you also have the following rights in relation to your personal data:

You have the right to ask us for a copy of your personal data; in certain circumstances, to correct, delete or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us for a contract or with your consent in a structured, machine readable format and to ask us to share (port) this data to another organisation.

In addition, you can object to the processing of your personal data in some circumstances (in particular, where we are not required to process your data to meet a contractual or other legal requirement). These rights may be limited, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law to retain or have compelling legitimate interests in retaining.

If you have purchased goods from us and we subsequently send marketing to you which you do not wish to receive, you can unsubscribe at any time by following the instructions in the email sent. 

To exercise any of these rights, please contact us at In addition, you have the right to complain to your applicable data protection supervisory authority.

TRANSferring your personal data

We provide our Services from the United States. If you are located outside of the United States, please be aware that information we collect, including personal data, will be transferred to, and processed, stored and used in the United States in order to provide the Service to you. 


Our Services may contain or display information from third parties, for example, advertisers, operational service providers, social media plug ins, or other third parties that offer to make information, goods or services available, provide opportunities to participate in promotions or engage in activities or that link or redirect your browser to other websites, materials or organizations. Third parties often also use cookies so that they can serve you with adverts for our goods and services.  You should be aware that even if you encounter an advertisement, link or reference to a third party website through our Services and even if we have a relationship with them, we do not control them, their websites or their policies and practices regarding use of their websites, transaction policies or any rules they have regarding the use of cookies or collection, use or disclosure of your information (including personal data). These are not within our control. You should review the terms and conditions and privacy policies that apply to these third parties and their websites before use or sharing personal data. We assume no responsibility or liability for the content and activities of third party websites.

how long do we store your personal data?

We will retain your information as follows:

Information you give us when you sign up for our mailing list via our Services: we email you periodically and will delete your personal data where you withdraw consent to receiving these emails or otherwise object to us processing this personal data. 

Technical usage information: certain technical usage information (including high level geolocation data which is inferred from your IP address) is processed by our third party analytics providers who anonymize it and provide us with aggregated and anonymized reports covering patterns in your usage (although individuals cannot be identified from these reports). 

Other data: We retain your information for as long as is reasonably necessary for the purposes specified in this Privacy Policy. When determining the length of time to retain your information, we consider various criteria, including whether we need the information to continue to provide you the Services, resolve a dispute, enforce our contractual agreements, prevent harm, promote safety, security and integrity, or protect ourselves, including our rights, property or products.


We do not knowingly collect or solicit any personal data from children under the age of 16.  If you are under 16, you are not authorized to use our Services without express permission from your parent or legal guardian who accepts full legal responsibility for the minor's use. Parents and legal guardians should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.


This online Privacy Policy applies only to information collected through our Services and not to information collected offline.


Please also visit our Terms and Conditions establishing the use, disclaimers, and limitations of liability governing the use of our Services.

Changes to Our Privacy Policy

Please read this Privacy Policy carefully. Parkwood reserves the right to change this Privacy Policy at any time. If we decide to change our Privacy Policy, we will notify you and take other steps as required by applicable law, and update the date listed at the top of this Privacy Policy. 

We encourage you to periodically review this page for the latest information on our privacy practices.

Contacting Us

If you have a question about this Privacy Policy, please send us an email to